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Vimal Joseph

Director, Marketing Technology
I am a digital consultant and problem solver with 15+ years of experience in the IT industry. I head the Marketing Technology practice, which is a centre of excellence in Zyxware. We work closely with clients to create high-quality value propositions through cutting-edge processes and exploiting state of the art of technology.

Bento Showcase: Bento Grid Layouts for Drupal Views

Bento Showcase for Drupal
Customer Experience | 9 min read
Bento Showcase is a Drupal module that turns a Views listing into a bento grid: a mosaic of tiles in different sizes, where a lead story or product takes a large tile and the rest fill smaller ones around it. Every tile shows its image in an image style made for its shape, and optional filter tabs switch between categories without reloading the page.
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Image Scale and Fill Background 1.1.0: transparent PNG support and security coverage

Image Fill Example
Drupal | 4 min read
A Drupal image effect that fits any image into a fixed-size box without cropping. Version 1.1.0 adds transparent logo handling and security advisory coverage.
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The Syntax Was Never the Value: How Our Engineering Team Sees AI

The Syntax Was Never the Value
AI | 14 min read
Developers have adopted AI at extraordinary speed, and trust in its output has fallen even as adoption climbed. The cause has a name now, the verification tax, and it doesn't go away with better models. This is how we're engineering around it, and what that means if we build your platform.
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AI Writes Code. Engineers Build Systems. Businesses Buy Outcomes.

Engineering and AI
AI | 18 min read
Every business launching a new product faces the same question today: Should we hire an agency, build it internally, or let AI do the work? But how exactly do you go from a blank screen to a live, secure site using AI without ending up with a fragile mess?
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How to Audit Data Faster Without Losing Accuracy - The Rule of 30

Bell Curve
Marketing | 10 min read
Ever wondered why people say "Let’s just check 30" when it comes to validating data? It’s not a random guess. It is statistics. Find out why checking 30 random samples gives you a reliable snapshot of your entire dataset.
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Introducing CSVAI: Automate Data Enrichment from Any CSV or Excel File with Generative AI

CSV AI
AI | 9 min read
CSVAI is a Python library and command-line tool that applies a powerful AI prompt to every row in your CSV or Excel file. It can analyze textual data, image URLs, or local image paths, enrich the data using multimodal OpenAI Vision APIs, and write the results back into a structured output file.
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What’s Inside Your LinkedIn Messages? Let the Communication Analyzer Reveal It

Linkedin Messages Analyzer
AI | 7 min read
LinkedIn is the go-to platform for professional networking, yet many users don’t truly understand the depth of their communication history on it. As your network and message volume grow, it's easy to lose track of past conversations and missed opportunities. Regularly reviewing your inbox isn’t just digital housekeeping—it’s essential for assessing the health of your network and refining your LinkedIn strategy. If you're a business developer, recruiter, founder, or sales professional, you likely have hundreds—if not thousands—of message threads. But how do you make sense of this rich archive and use it meaningfully? That’s where the LinkedIn Communication Analyzer comes in.
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SheetTransformAI: Automate Data Processing in Google Sheets with AI

SheetAI - Template
AI | 8 min read
Tired of manually cleaning, classifying, and enriching data Spreadsheets? SheetTransformAI offers a powerful solution, leveraging the capabilities of AI (specifically OpenAI) to automate these tasks at scale. This isn't just about individual cell formulas; SheetTransformAI is designed for batch processing, enabling you to transform large datasets with minimal effort. SheetTransformAI provides a streamlined model for applying AI prompts to your spreadsheet data, generating new columns with the results.
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Leveraging AI for Data Cleanup to Achieve Accurate Customer Segmentation

LLM Model Fine Turning - Gemini
AI | 7 min read
Discover how AI customer segmentation can enhance your marketing campaigns by automating data cleanup and improving targeting precision. Learn how AI streamlines the segmentation process for better results
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Automating Job Postings on Social Media with No-Code Tools & Drupal

Make Social Media
Application Development | 2 min read
Tired of manually creating social media posts every time you publish new content? Learn how we leveraged no-code tools and Drupal to auto-generate engaging images and social media posts, saving time and boosting engagement. Read more to discover this powerful automation solution!
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