Vimal Joseph

This article reveals how we tackled the daunting task of creating social media content for a large event with over 100 sessions. By leveraging the power of Generative AI and no-code tools, we automated the entire process, from content and image generation to scheduling and publishing. Discover how we achieved efficiency and freed up time for strategic marketing efforts.

Leveraging GenAI, we built an internal app in days that would have otherwise taken weeks, streamlining knowledge management and empowering our engineers. Read the full case study, including the initial prompt, in this article.

The clock is ticking! Google Universal Analytics (UA) is shutting down completely in July 2024, and if you haven't archived your valuable historical data, now is the time to act. We're excited to announce Version 2.0.0 of our Google Universal Analytics Data Archiving script, designed to help you secure your UA data before it's gone forever.

Your website is a powerful tool for reaching potential customers, but are you maximizing its impact? A significant portion of website traffic remains anonymous – interested visitors who leave without sharing their information. This represents a missed opportunity. This article talks about how you can leverage the power of personalization to make an impact.

Digital channels open up a world of possibilities for small and medium enterprises (SMEs), allowing them to reach wider audiences and better engage with customers. A Composable Digital Business Platform, especially a Composable Digital Experience Platform (DXP), provides the backbone for successful digital transformation. At the heart of a DXP lies a powerful Web Content Management System (WebCMS) that empowers you to create compelling content, seamlessly integrate tools, and deliver engaging experiences across all channels. Here are the essential attributes to consider when choosing your DXP's WebCMS foundation

Secure your insights by backing up your Universal Analytics annotations and preserving a decade of valuable data for smarter decisions and strategy optimization.

Dive into the DXP vs CMS debate to propel your website's growth. Discover the distinctions and learn why Drupal emerges as the ideal choice for unlocking your digital experience platform's full potential.

Zyxware engineers impactful digital experiences with expertise in digital experience platforms, marketing automation, web analytics, CRM, personalization, outbound sales, collaboration tools, & more. Connect for innovative solutions in 2024!

In this article, we will explore 10 key UA reports that provide invaluable historical context for your web properties, aiding in future strategy formulation and decision-making.

Universal Analytics (UA) ceased processing data on July 1st, 2023. Google has announced a complete shutdown of the UA interface and APIs slated for July 1st, 2024. In response, we have released a free Python script to demonstrate how to download UA data programmatically.