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Vimal Joseph

Director, Marketing Technology
I am a digital consultant and problem solver with 15+ years of experience in the IT industry. I head the Marketing Technology practice, which is a centre of excellence in Zyxware. We work closely with clients to create high-quality value propositions through cutting-edge processes and exploiting state of the art of technology.

How to Track Conversion of Hubspot Forms Embedded in Your Drupal Website on GA4 using Google Tag Manager

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Marketing Operations | 3 min read
Integrate HubSpot forms with GA4 using our step-by-step guide. Optimize website conversion rates and improve marketing strategy with accurate tracking. Get started now!
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Classify Content in Bulk: Feature a CMS Serious About Content Marketing Should Offer

Classify Content
Content Marketing | 4 min read
If you are into content-based lead generation, classifying your content into different buckets and generating call-to-actions and analytics around it is one activity that you do very often.
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How Structured Content Help You Getting Noticed in the Search Results

FAQ
SEO | 3 min read
This article illustrates how we have implemented the FAQ structured markup using Drupal's data modelling capabilities and got the result with in a few days on SERP
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Building a Digital Commerce Platform which Leverages the Power of Content

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E-commerce & Retail | 4 min read
Content, commerce, and data are something that always gels together in the context of the web. One of the success factors behind the ticket selling platform I have architected a few years ago is a good example of effectively utilizing this combination.
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How Can You Estimate the Complexity of a Drupal 7 to Drupal 9 Migration?

Drupal Migration
Drupal Solution | 4 min read
A few factors will determine how difficult the Drupal 7 to Drupal 9 migration is for your site. Learn about them here.
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New version of Disable Messages Released

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Drupal Solution | 4 min read
A new version of Disable Messages has been released on the same day Drupal 9 has been released. This version fully supports Drupal 9. With this release, the module chose to go with the fully semantic versioning model, which means, version 2.0.0 supports Drupal Core 8.8.3 or a higher version. The 8.x-1.0 release will be there for some more time to support older versions. The 2.0.0 release mainly removes the deprecated code and uses the new solution that is supported by Drupal 9.
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How to debug Facebook opengraph tags on your website

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Technical Solution | 2 min read
If you add Facebook like/share buttons to your page, people can share your page to their Facebook wall. Facebook will pick the image and description based on the open graph meta tags specified on the page. In some cases, you may find that even if you have specified the open graph description and image tags, the image shared on Facebook is different.
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[Solved][Drupal] Boost not saving html for a drupal page

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Drupal Technical | 2 min read
Boost is one of the most widely used Drupal modules designed for static page caching. It creates html files for Drupal pages.When an anonymous user visits the page for the first time, boost generates an html page and then serves the html directly to the other anonymous users of the site, till the page cache expires, which increases the performance of the site for anonymous users, as everything is handled at the Apache level. Nevertheless, there will be situations where boost might not cache a page. Read on to know if you have faced a similar problem.
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How to expire cached resources on your browser from your web application?

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Technical Solution | 2 min read
Often, when you update styles or images on your website, the users of your web application might still get the old logo or style. This is because the browser caches the resources on your web application. Hence, when the user tries to access the application, it will be loaded from the local computer, not from the server. Here is a solution for this issue. Read on to know how to expire cached resources on your browser from your web application itself.
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[SOLVED] When trying to access the Repository tab in Redmine, the following error occurs: The entry or revision was not found in the repository

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Technical Solution | 2 min read
Redmine is one of the most popular Ruby on Rails applications which has made quite a name for itself in the world of Project Management. It offers a lot of flexibility. One of its main advantages is that it can recognize your files repository and can work along with your source control system to keep track of all changes through the tracker itself. Here is one error that we came across when we tried to integrate our filesystem and source control management system with Redmine - Error: The entry or revision was not found in the repository
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